Pelco Acquires TraffiCalm to Create Traffic Safety Leader

Chattanooga, TN, November 30, 2022

River Associates Investments, L.P. (“River Associates”), a longstanding lower middle market private equity firm based in Chattanooga, TN, announced the acquisition of TraffiCalm Systems, LLC and MOR Manufacturing LLC (collectively “TraffiCalm”) by its Edmond, OK based portfolio company Pelco Products Inc. (“Pelco”). The acquisition solidifies the combined businesses as a national leader of innovative solutions in traffic management, pedestrian access, electronic LED signs, and traffic and utility hardware manufacturing.

Each company will operate autonomously delivering the same level of commitment of improving roadway safety and saving lives across all 50 states, Canada, and other countries.

“We are excited to offer an expanded suite of products and solutions to our customers,” said Paul Koenig, President of Pelco. “In addition to being very aligned in terms of company cultures, we believe our product lines are highly complementary, as many TraffiCalm systems across the country are being installed using Pelco products and equipment.”

“I believe Pelco and TraffiCalm have both earned industry leading reputations by employing great people, delivering premium products at a fair price, striving for outstanding customer service, and for developing state-of-the-art products through a dedicated focus on innovation,” said John Ragan, President of TraffiCalm. “Our engineers are constantly taking real-life transportation problems and creating innovative solutions to address the issues and enhance safety, and this new partnership allows TraffiCalm to rapidly expand to its full potential with the strength of Pelco working with us.”

TraffiCalm will continue to offer its collection of products including Wrong Way Detection systems with optional notification, flashing sign systems, radar speed signs and more, all proudly Made in America.

Koenig added, “You could think of Pelco as the tree with our poles, bases and mounting products, and TraffiCalm as the branches with their signage and systems. With that analogy, we expect to enhance our existing ‘forests’ as well as create new ones.”

John Ragan will continue to serve as president of TraffiCalm, and the company will remain operating in its current location in Post Falls, Idaho. MOR Manufacturing, the sister company to TraffiCalm, will continue with the same level of commitment to its valued contract customers as it has for more than 30 years. Pelco will continue serving its customers with no immediate changes anticipated.

River Associates and the management team at Pelco continue to seek complementary strategic acquisition partners for the company. For more information reach out to Mark Jones.

About Pelco:

Based in Edmond, OK, Pelco Products, Inc. specializes in innovative design and manufacturing of traffic and utility products selling to all 50 states and multiple international markets. Earlier this year, Pelco also acquired Novax Industries Corporation.

About TraffiCalm:

TraffiCalm, based in Post Falls, ID is a manufacturer of traffic calming and safety products with systems deployed in all 50 states plus 8 other countries.